In the heart of Montpellier, Passionnément is a cozy biscuiterie offering a little dose of happiness. Founded by Marine — a 30-year-old Montpellier native and former dietician who turned her lifelong love of baking into a career — the shop reflects the values passed down by her parents and grandmothers: simple, honest pleasures and a commitment to local, responsible sourcing. Everything is homemade with local ingredients and contains no preservatives, additives, or coloring. The calm, warm space suits every mood, with a bright room downstairs and quieter rooms upstairs, perfect for working, catching up with friends or family, or simply enjoying a moment to yourself.
The biscuits come in several ranges to suit every taste and diet. There's a gourmet selection with brownies, banana bread, salted-caramel and lemon "tigrés," financiers, and cookies in flavors like hazelnut-caramel, all-chocolate, or lime and white chocolate; a dietetic range with gluten-free, vegan, and no-refined-sugar options such as chestnut fondant or matcha-pistachio energy balls; and a nostalgic "childhood" range. Custom-decorated biscuits are a signature, made to order for any occasion, and gift boxes are available to offer or build yourself. A savory line of freshly made quiches arrives in September 2026.
Beyond the counter, the upstairs can be booked privately for professional meetings or personal celebrations like birthdays, baby showers, and hen parties, and creative biscuit workshops are offered for both adults and children. You can enjoy everything on-site, to go, via click & collect, or have it delivered anywhere in France — all crafted in Montpellier with plenty of love.